Should businesses blog?
Article discussing blogs in a corporate environment, altogether positive and thoughtful, noting for one that
… likely to happen is that the underlying technology of blogging– the software, the syndication– will become tools in corporate arsenals, but “blogs” as a specific literary phenomenon will be rare in the corporate world.
of course, because …
for groups or processes that are very well-defined, blogs probably won’t work so well: their unstructured, discursive nature makes them poor substitutes for [traditional styles of communication and coordination]
For knowledge-intensive work blogs may be still the way to go … combined and integrated with wikis, personal knowledge management tools and the like …
.. the groups that get something out of blogs are distributed and doing something new, and are spending at least part of their time figuring out just what it is they ought to be doing.
