The Future Of Digital Audio – Satellite Radio And Podcasting
A study by Forrester Research forecasts growth of Satellite Radio and Podcasting …
Digital audio formats, like satellite radio, online radio and podcasting — subscription-based programming that is pushed to MP3 players – are creating new business models and opportunities in radio and the music industry.
Keep this in mind:
20.1 million U.S. households will listen to satellite radio, 9.7 million will receive HD Radio and 12.3 million U.S. households will use their MP3 players to listen to audio podcasts by the end of the decade.
Seems to me those radio days of old are gone, and yes, just as Forrester Research Vice President Ted Schadler said, “If radio and music executives can successfully shift their thinking to embrace new audio delivery methods, both industries will benefit from new revenue streams and increased consumer loyalty over the next several years.”
