Unrealistic Expectations of Mobile Carriers
This is strange, those mobile carriers are showing a deep misunderstanding of the nature of competition in the music business today … and I assume they don’t understand their customers too
[…] carriers are entertaining unrealistic expectations of potential revenue and consumer price points for mobile downloading of songs. The carriers are reportedly deluded by the high cost of ringtones, which move well at two or three dollars each. Full-length songs, according to their reasoning, should cost at least that much. This, of course, is sheer foolishness, and the sure sign of a newcomer to digital music. Ringtones are personalization accessories more than they are music. Their price point would be better compared to lipstick than to music.
I am pretty sure that mobile purchasing of tracks will work out only if the price tag is sensible, i.e. close to the established 99 cents.
read on at The Digital Music Weblog
