Sun plans to make all its software free …

… to build »Communities« around their technologies … had some of this already.

notice this

[…] Open source is having a [highly] productive role in driving innovation, driving down cost”

and this

By commoditizing technology, markets are built up, […] commodity markets are the best markets in the world […] markets such as financial services and telecommunications, where services are commoditized but lots of revenue is generated nonetheless. Commodity produces perpetual demand, […]

more at InfoWorld

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