To Internet Stores, It’s All About the Personal Touch
On two mass customization business models of the next generation, one of them also peddling user generated content to other users … an interesting business model Zazzle has there …
Zazzle allows customers to combine and change many of the images offered.
while CafePress plays more by the traditional rules …
CafePress acts as a marketplace for Internet sellers of tailor-made products
Two reasons are discussed why these customization business models are now taking off: distribution of high-speed connections and that many shoppers have gained e-commerce experience, so they are more likely to purchase personalized stuff …
Something remarkeable on the complex production and logistics side of MC business models:
CafePress.com manufactures and ships customized goods for small online businesses affiliated with the site, […] [it] makes the product in one of its two plants and ships it within 24 hours. It will charge [the merchant] $12 for the service; your profit is whatever you charge above that.
more at the New York Times
