Design at HP

Fine interview with Sam Lucente, Hewlett-Packard’s director of design and brand experience, in BusinessWeek on Innovation and Design at HP, noting IMHO the importance of (a) a wider perspective on innovation and (b) orchestration in spite of organizing, i.e. organizational work to drive innovation:

Orchestration of many players in business ecosystems, i.e. value nets that are not only about the product but also about encompassing services, devices and more. Sure, the innovation task must be understood/enhanced by organizational (development) tasks … specifically, in the complex innovation ecosystem, when relevant innovation is no longer confined to the company alone, but emerges also when prosumers have their way.

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