BMID @ SAP

This is cool, the new SAP INFO magazine has a short article by Clayton Christensen and Mark Johnson of Innosight (“Growth through Innovation”), promising to demystify business model innovation. Here’s the podcast roundup.

This is interesting stuff, basicallly because they have done a number of interviews to shed light on the issue, and because they got it right: business model innovation is not easy, and it’s even trickier to transform a company’s business model.

My dissertation research builds on case studies, which are used as exploratory means, to gain insight. One of ‘my’ case study companies is mentioned as well: Apple iTunes. This is no hard guess – they are extremely good at business model innovation.

By the way, my dissertation is well under way now, hold on it’s coming …

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