Crafted Works

Posted by Martin Koser on 13. December 2006; This entry is filed under Business Models et al., English posts, Innovation et al..
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Rob Kalin, co-founder of Etsy, talks about how the online marketplace for craft goods is taking off. He chalks it up to the Internet, whizzy Web 2.0 tools, the rise in craft-making, and consumers’ desire to know the artists behind the products

Hier das MP3 des Interviews, das Heather Green von BusinessWeek mit Rob Kalin geführt hat.

Das hat mich, passend zu Weihnachten, dem Fest der Geschenke an diesen Artikel in der Zeit erinnert, rund um Individualisierung und handwerkliche Einzelproduktion, die eben weit über alles hinausgeht was unter Mass Customization diskutiert wird: Peer-to-Peer-Commerce, organisiert über (Web 2.0-getunte)-Plattformen, d.h. Intermediäre, mehr dazu bspw. bei Robert Basic .

  1. David Carlson December 13th, 2006 at 18:31

    I think that craft goods will be more and more popular. In combination with a bigger interest in regional uniqueness (as a reaction towards the globalisation) craft products is reflecting something special, something that are not duplicated all over the world.