More truth in advertising …

Posted by Martin Koser on 4. December 2006; This entry is filed under Business Models et al., English posts, Innovation et al., Media Industry.
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Via the Economist, this
piece on the need for continous business model innovation (and optimization). Yes, even when you’re Google, you can’t stand still, so go find stuff like

new models that are less vulnerable to fraud, such as pay-per-action

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