business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

Rod Boothby has some more information on Teqlo, see e.g. this nice little screencast (which reminds me of this one …):

He goes on:

This is not a super complex mash-up. The point is only to show you how easy it will be to build a customized application in Teqlo. Teqlo encapsulates all the complexity. You just define how things fit together and Teqlo takes care of the rest.

Our goal is to make something that is an order of magnitude easier than anything else that is out there. My personal goal is to build a platform that lets end users define and customize applications such that the apps do exactly what they need them to do. I want to turn end users into Innovation Creators.