Kodak understands it’s changing business … and has a sense of humor

Posted by Martin Koser on 6. October 2007; This entry is filed under Business Models et al., English posts, Innovation et al., Strategic Thinking.
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Just a short post from my backlog – because I’ve just met a friend here at Barcamp Munich who has some Kodak experiences and relations. He knows how to value this stuff …

I’ve referred to Kodak’s strategic errors and all, but now look at this:

This is a commercial that was produced for internal use. But it has become so popular, especially with employees, that Kodak has released it for external viewing. It demonstrates that Kodak not only understands it’s changing business but also has a sense of humor.

I know this is just a clever viral marketing move (“produced for internal use”, oh well) – but still, I like it.

  1. Matthias October 7th, 2007 at 14:53

    Ein tolles Video! Sehr gut gemacht, aber: Außer Emotionen und Zuversicht ist nichts Konkretes zu sehen. Immerhin bemüht man sich redlich – und das ist schon viel in stürmischen Zeiten.

  2. Martin Koser October 8th, 2007 at 10:31

    Zuviel Informationen über Produkte, Ideen und Konzepte würden die emotionale Botschaft verwässern … “show ’em your coolness” war wohl die Aufgabe und das Ziel – und das hat die PR-Agentur erreicht.