business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

with futurists Glen Hiemstra and Gerd Leonhard, get the mp3.

In his book, The Long Tail, Chris Anderson, editor-in-chief of Wired Magazine, states that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail”. He believes that niche items can now be more successful in the marketplace.

This is a recurring theme here, check it out.