Manual for business model innovation (beta version)

This draft of Alex is interesting:

[…] a draft for a simple business model innovation manual […] the manual will help business people describe their business model step by step, assess its strengths and weaknesses in order to then improve it.

Explaining, coaching and teaching clients on business model innovation isn’t easy, most of the time building up a shared understanding of the space takes long. So for business development work this little manual comes in very handy, even when the models I tend to use differ in parts. While Alexander starts with customers (an approach I understand and like) I lean towards starting off with organizational competencies and capabilities, i.e. the organizational context (especially with my day job doing enterprise social software consulting).

  1. Warum glauben einem die Leute sofort, wenn man zu ihnen sagt, dass es am Himmel 400 Billionen Sterne gibt, aber wenn man ihnen sagt, dass die Bank frisch gestrichen ist, müssen sie draufpatschen?