business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

Now, on to the third keynote of OSMB wednesday, “Beyond Portals – Collaboration, Social Networking, and Web 2.0 for the Enterprise” by Bryan Cheung of Liferay, Inc.. Slides are here.

Liferay Portal is the world’s leading enterprise open source portal framework, offering integrated Web publishing and content management, an enterprise service bus and service-oriented architecture, and compatibility with all major IT infrastructures. (Sourceforge)

Bryan sees portals (such as Liferay) as linking piece between the real world and the systems on the internet. This needs more than mere content management, it must include tools for collaboration, i.e. social computing and software, all coming into the domain of the portal. Indeed, these are important concepts that enterprises must leverage to stay competitive.

Bryan on how to tackle a business use case for Web 2.0:
– identify inherent value of community
– decide how much web 2.0 you can take
– enable web 2.0 interaction

Only works if
– integration is real (open source)
– your community has value (business)