Tim Brown on thinking big in design
“Design thinking, in this way, is becoming a powerful frame for thinking about innovation, one that focuses on the process (innovating) and not the outcome (innovation). It’s one thing to say people should “innovate” but, because innovation-as-process is so closely associated with innovation-as-outcome (eg., a revolutionary market success), such behaviors are hard to pursue. “
[…] achieve innovative products, services, business models, corporate futures and overall a real zest tothink big.1 hour video, found via Jan Jursa of Hot Strudel Posted via web from stirring the frogpond 26. […]