business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

[…] a project giving students an opportunity to experience aspects of the design process first-hand through a collaboration with design students

Four videos and an extensive outline of the collaboration process and its outcomes at Lucy Kimbell’s Design leads us where exactly, including business model modelling et al.

MBA-designer collaboration: Discussion (4 of 4) from Lucy Kimbell on Vimeo.

After a day of collaborative prototyping exploring a new post-operative medical sensor, MBA students from Said Business School, University of Oxford, and students taking the MDes from London College of Communication reflect on their work together. The discussion ranges from the detail of some of the ideas the teams came up with, as well as the value of early prototyping in a complex project such as this.