Community building the Packers way
The Packers are the only team in the league that is owned by the community at large. Instead of one small controlling group, or one individual owner, Green Bay and the surrounding community have bought shares in the organization. Every member receives voting rights and no member can have a controlling interest. Furthermore, they operate under non-profit status while releasing their balance sheet to the greater public. This has kept the fan base from feeling shut out–at a time when many teams have gone by the wayside or moved across country at the whim of spiteful owners.
“what a community can do when it gets behind something they believe in” … way more than stubborn cheese-head stick-to-your-traditions – actually a lot of business model innovation thinking at play here.
And remind me to write a review of the Grateful Dead business book I have somewhere in my stacks …
