business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

Pinboard links for December 16th, syndicated automagically:

• Best Company Values Explanation Ever –
• Business: Community Advocates: Your Secret Weap… | Jive Community – The tactical way in which you locate or engage with your advocates may vary based upon the type of community (employee, customer, product support, etc.), but the principles I’ll describe below can apply to either type of community.

  What are Community Advocates?
  What Advocates Do and Why You Need Them?
  First, advocates can share in Community Work.
  Second, advocates can increase your community reach and word of mouth promotion.
  Third, advocates can be a powerful front line source of end user and member support.
  Fourth, advocates can help you prune and curate community content.
  Finally (although the list could go on!), your community advocates can be a trusted source of user feedback.
  What’s the Bottom Line?

  by Claire Flanagan