Shaken entertainment industry
Nice little article on the complexities of new media … where the consumer is in control, noting that
TV has moved from being a fairly passive medium into this digital era […] Audiences expect more control and greater access to stuff.
and highlighting the need for business model innovation, e.g. multi channel offerings:
[…] TV producers need to think beyond just making a show for broadcast. Instead they now had to look at ways of offering more through digital TV, mobiles or online.
New appliances will help in reaching these goals, e.g. mobile sets:
Mobiles are offering new ways of getting music and video […] They are operating in a world where news is everywhere and people can get their information from a multitude of sources, from established newspapers to bloggers.
