Product Innovation Is Faltering
An old text, still worthwhile … noting the dangers of commoditization and the role of bold innovation … holding that [consumer/retail] manufacturers are too much concentrating on plain “vanilla” products, well, innovative products are losing vs. incremental enhancements.
one little gem:
“I think it comes down to people being chicken,” […] “In a way everyone is trying to do what someone else has already proven works, rather than be truly innovative.”
and note that:
With so much outsource manufacturing in place, it would make sense for businesses to focus in and leverage innovation against their brand, yet for the most part in branded consumer goods world, businesses are still heavily focused on supply chain efficiencies.
read more at destinationKM.com
