Co-opting the creative revolution
Digital technology is providing people with the tools to produce and share content like never before … and it is set to throw the relationship between them and institutions into turmoil … oh yes, and enabling some cute business model innovations
notice some gems:
Loosely organised groups will be increasingly given leverage. […] “Institutions will come under increasing degrees of pressures and the more rigid they are, the more pressures they will come under. […] […]
you get the need for better organisations; how do you organise yourself without organisation?””
and this, yes, companies don’t know what to do about business model innovations, whilst ideas are springing up …
At a time when companies are grappling with how to make cool new stuff, it is the rising tide of creative collaborators working through the channel and tools of the net that is showing the way ahead.
like
Blogging, services, tag-based applications to help people find content, peer-to-peer ways of distributing content, grid computing, open source software, are all examples of how this is happening online now. […] What these power tools enable is the ability for people with small ideas to make them real, share them, and let them grow.
Yochai Benkler describes this as a new “transactional framework”:
[…] it is essentially the first system of social production, sharing and exchange for a long time that is actually making companies sit up and listen, because they have to. […] Big companies are now seeing the economic opportunity of this kind of open, collaborative production, by the people, making social production a fact and not just a fad.
More at the BBC
