When TV viewers decide what’s prime time …
… narrowcasting and extended (mass) personalization of media delivery are only one step away.
The intersections of communication, business models and media are an interesting hotbed for business model innovations. Some of these will ultimately evolve around some archetypic forms of communication, like individual communication (IM, face-to-face meetings, email conversations), broadcasting, i.e. a wide shotgun approach to communication like classic tv or radio and narrowcasting where small groups or individuals are targeted (like in amateur podcasting and videocasts), notice that this model employs primarily pull mechanisms instead of plain old push technology, which consequently loses relevance.
Interesting to see that now in Germany even small commercial radio stations are getting podcasting, i.e. they are starting business experiments, on the tv side a videocast of the Tagesschau is taking off, we’ll see how they are sorting these new business models out.
The iPod video player doesn’t matter. Downloading episodes of ‘Lost’ and ‘Desperate Housewives’ to computers barely matters. What does matter is the crack in the traditional television business model. Some networks already have skipped the traditional television model and started shipping shows, some of which are produced for online audiences only, directly to the Web. With the growth of broadband […] watching the shows on computers has become easier.
More … via ArtsJournal
