Dailysonic going (Mass) Customized …
One of my favourite podcasts (only for the science parts, of course) got a little extra attention, read this article in RedHerring on the crew behind Dailysonic, a NYC-based show for the hipclectic crowd …
Interesting are the pieces on the envisioned customizable future of the podcast, i.e. offering means for effective self-customization …
[…] retooling the site to give listeners more choice in what content they want to hear and to attract more user-generated content. […] “You can customize your own show, and it’s going to basically glue together audio on the fly and create a show tailored to your interests and geographical location, along with the potential for ads targeted to the same type of person” […] Users will also be able to put different musical backgrounds behind the newscasts and choose the segments of the show to which they want to subscribe.
Well, technology, especially light-weight technology, is really boosting innovative business models, namely in the media industry. Moreover, this is a bootstrap operation, starting with little financial effort:
Several members of the group still live at home with their parents. There is no office aside from a virtual one. The members of the group work from home, mostly in Brooklyn, New York, and hold meetings via Skype.
Side note: other than mentioned in the article, the archive only holds a limited number of past episodes, with older ones falling behind a curtain.
