Online and Traditional Media Companies
Knowledge@Wharton on the inroads online companies are making into traditional media turf and some “paths forward” in the media industry, especially the advertising business it is …
[…] as an information system and a disintermediator — that’s finite, […] as a content developer and provider, that lasts a lot longer — perhaps indefinitely.
and on Google’s business model innovations, like AdSense etc., that are well suited and able to overturn another market – this time in traditional media …
The biggest problem Google is going to face is both inertia from the entrenched [ad] players and natural fear and skepticism on the part of [advertisers]. But from the standpoint of technology and pleasing the customer, there is no reason Google can’t revolutionize this industry.
This last sentence is important … business model innovations that please customers may mean devastation for your competitors, even if they are really entrenched.
