Leveraging unexpected uses

Posted by Martin Koser on 28. February 2009; This entry is filed under Business Models et al., English posts, Innovation et al., Media Industry, Strategic Thinking.
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Nice TED talk by Evan Williams (co-founder of Twitter) revealing that many of the ideas driving Twitter’s explosive growth came from unexpected uses, i.e. were invented by the users themselves or by people working on side projects.

Twitter has won a small army of lifecasting converts, with its bite-sized notes and instant-gratification communication. Co-founder Evan Williams reveals some startling things he’s learned from Twitter users, and the way they’ve driven his business forward (via TED blog).

Viva serendipity …

  1. frogpond » Leveraging unexpected uses (of Twitter), more proof February 28th, 2009 at 23:29

    […] being well-networked. Right after posting the TED talk by Evan Williams (co-founder of Twitter) on my Business Model Innovation blog (posted it there because I deemed it more relevant from an innovation management perspective than […]