business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

Citing a 1969 book by Herbert Simon called The Sciences of the Artificial, Wikipedia defines it this way: Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the “building up” of ideas.

I like this short take on design thinking, clearer and conciser than most writings I’ve seen – and a nice quote too: “That’s a pretty clear strategy: Investigate, Design, Experiment, Adjust. What a great I.D.E.A.”