Whirlpool – Creativity Overflowing
This is a nice feature on Whirlpool, the appliances company, highlighting some key issues in (business model) innovation management – like the importance of change management, and implementation.
Besides there are a lot of insights on how to define innovation, how to measure success in innovation and what to do to foster creativity in the workforce …
The appliance maker’s “consumer-driven innovation pyramid” business model.
[…] innovation from everyone and everywhere in the company. Behind the strategy: the hope that the global appliance leader could build consumer loyalty and, by constantly refreshing its product line, charge premium prices.
Read more in Business Week
