Posts Tagged ‘synergy’

Design research and synergy

Bruce Nussbaum on why synergy is such an overrated concept, taking the DaimlerChrysler de-merger as trigger and arguing along design thinking lines: Why do most mergers fail? Mostly because they are top down, not bottom up. CEOs and senior managers see synergies and benefits that matter little, if at all, to consumers. Daimler thought that […]

Guns, Games, and Style

Short article by Kevin Werbach on behalf of BusinessWeek on, well, kind of user-centered innovation: Want a sneak peek of tomorrow’s technology? Look to generals, gamers, and fashionistas, where the real innovations will come from Interesting how he views the big and huge organization military as kind of hothouse and testbed for innovation, I do […]